Don’t Be A Laggard In Pharma R&D – A Marketing Perspective

In all industries, companies compete with each other. First to market with something new usually means a larger piece of the cake when the product hits the shelf. Being first, and especially in the pharma industry, is a game changer as it often equals patents, increased brand recognition, and long term monetary benefits as aContinue reading “Don’t Be A Laggard In Pharma R&D – A Marketing Perspective”

Understanding Captario & Pharma Portfolio Management – With the Help of the Marvel Cinematic Universe

Since starting at Captario, I have been introduced into a world I had very little previous knowledge about, the pharma industry. Although learning new things every day, I still haven’t be able to formulate my standard response to whenever somebody asks me “Where do you work?” So I thought I would try explaining it inContinue reading “Understanding Captario & Pharma Portfolio Management – With the Help of the Marvel Cinematic Universe”