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Liseberg with my colleagues

Today was a fun day! Some colleagues of mine and I decided to go to Liseberg after work and do some “5-kamp”. With the whole entertainment park prepared for Halloween, it was a really cozy feeling walking around in there, and of course we hit a few roller coasters as well! Oh, and I won…

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Don’t Be A Laggard In Pharma R&D – A Marketing Perspective

In all industries, companies compete with each other. First to market with something new usually means a larger piece of the cake when the product hits the shelf. Being first, and especially in the pharma industry, is a game changer as it often equals patents, increased brand recognition, and long term monetary benefits as a…

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Last day of Strategy Week

Today is the last day of Strategy Week at Captario. We had to do it virtually this time, but next time I hope we’ll be together physically! It’s been a most giving week in aligning everyone within the company so that we are on the same page in regards to our company strategy, what our…

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The Nobel Kräftskiva

And so, the yearly kräftskiva with my old ensemble from the year of Alfred Nobel has come to an end. This year we spent at my family’s beach house in Träslövsläge, and what a great time we had! Lots of games, laughter, and even a high quality tournament a la “Robinson 2021”. Of course, my…

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Swedol Invitational 2021

Today I had the honor of being invited to attend Swedol Invitational 2021. It’s a golf tournament that plays every year at Hulta Golfclub, hosted by my dad. Barely escaping the rain, we managed to drag ourselves around all 18 holes. I can’t say that my game was very impressive, but we had a good…

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Sailing Week Over

Yet another fantastic sailing week is over! Having sailed all the way up to Hunnebostrand and back to Gothenburg, it’s been nine days at sea! I must also mention the fantastic detour over to the weather islands. We found a cosy little lagoon where we made port. On the trip home, the wind was very…

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