Articles


Sour Milk, Uncertainty, & the Mpemba Effect

Named after Tanzanian boy Erasto Bartholomeo Mpemba, the Mpemba Effect is the observation that a liquid, typically water, which is hot can freeze faster than the same liquid which begins cold, with all other conditions kept equal. After many years of debating the phenomenon, experts have finally landed in the conclusion that hot water doesn’t usually freeze faster than cold water, but will under…

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Don’t Be A Laggard In Pharma R&D – A Marketing Perspective

In all industries, companies compete with each other. First to market with something new usually means a larger piece of the cake when the product hits the shelf. Being first, and especially in the pharma industry, is a game changer as it often equals patents, increased brand recognition, and long term monetary benefits as a…

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Master Thesis: Innovation diffusion of a regulated technology – a cross-sectional study of emerging drone application on the organizational level

This study has focused on the theory of innovation diffusion in organizational contexts, using the emerging drone technology as its core product innovation in order to analyze the phenomenon. The study focused on eleven different organizations in different industries using drone technology from both the governmental and private sector. This in order to thoroughly understand…

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Bachelor Thesis (In Swedish): Upplevelser av företagskulturella artefakter – Ett medarbetarperspektiv

Corporations today use various resources to compete. One resource that has a strong effect on corporations and its ability to be competitive is organizational culture, as it constitutes norms and organizational guidelines of how to behave, talk and work. One way of influencing the development and maintenance of an organizational culture is by artifacts. Earlier…

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